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NLU Marketing Communications Trends

Marketing Communication Trends

Technology plays a pivotal role in the way businesses communicate with consumers. With countless marketing messages on countless media all competing to grab consumers' attention, businesses need to stay abreast of current marketing communications trends in order to reach their target audiences. Two key areas of marketing communications that can have a significant impact on a business' success are data analytics and integrated marketing.

Data Analytics Trends

Business analytics were one of the fastest-growing technology trends of 2014.1 Analytics are the lifeblood of a business because they help business leaders make strategic decisions and monitor the company's overall health and progress. With analytics playing such a crucial role in business, data security has become more important than ever. A data breach can destroy a company, and enhanced data security can mean the difference between staying in business or struggling to stay afloat. Strong data security practices can help a business establish trust among consumers and build a positive brand image, making this one data analytics trend that businesses can't afford to ignore.

Integrated Marketing Trends

Integrated marketing involves building a consistent brand message across multiple traditional and non-traditional marketing channels, such as television, radio, Internet, print and more.2 The objective of integrated marketing is to use various promotional materials and marketing collateral across different channels, with each of those channels working together to create one multi-dimensional marketing strategy. In other words, each branding effort, regardless of which marketing channel it utilizes, should be presented in a similar style with similar messaging.3

Integrated marketing has become more important than ever, as consumers have become more and more used to being constantly bombarded by marketing messages. In order to stand out from the competition and get noticed, businesses need to employ creative, engaging integrated marketing efforts that capture consumers' attention and make them want to learn more.

Source References [+]
  1. Olavsrud, Thor. "8 Analytics Trends to Watch in 2015." 9 Feb. 2015.
  2. "Integrated marketing communications."
  3. "Integrated Marketing."

    NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

    122 S. Michigan Avenue
    Chicago, IL 60603
    (888) 658.8632
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    Conveniently located in a fast-growing business district off I-90 and Route 31, NLU Elgin features 10 classrooms with high-tech media equipment; a computer lab with high-speed Internet access; two conference rooms; and comfortable student lounges. Parking is free at this recently remodeled and upgraded teaching site, which now includes wireless Internet access.

    620 Tollgate Road
    Elgin, IL 60123
    (888) 658.8632
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    Opened in the summer of 2006, NLU North Shore at Skokie is a state-of-the-art modern campus located just off the Edens Expressway near the Old Orchard Shopping Center. The campus includes 44 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a walk-in lab in the library; six conference rooms; a public café for beverages and snacks; a student welcome center; a library for research and study; and multiple, comfortable student lounge areas.

    5202 Old Orchard Road
    Skokie, IL 60077
    (888) 658.8632
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    Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

    850 Warrenville Road
    Lisle, IL 60532
    (888) 658.8632
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    Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

    1000 Capitol Drive
    Wheeling, IL 60090
    (888) 658.8632
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    Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.

    5110 Sunforest Drive, Suite 102
    Tampa, FL 33634
    (800) 366.6581
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